Citation: Sahlman, William A. “How to Write a Great Business Plan.” Art. Harvard Business Review 75, no. 1 (January–February ). HBS Professor William Sahlman tells entrepreneurs how to give themselves a better A great business plan is not easy to compose, Sahlman acknowledges. Download Citation on ResearchGate | How to write a great business plan William Sahlman suggests that a great business plan is one that focuses on a series.

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Contact Send an email. Sahlman, and Robert White. Then, in addition to demonstrating an how to write a great business plan sahlman of the context in which their venture will operate, entrepreneurs should make clear how they will respond when that context inevitably changes. Cite View Details Related. Cite View Details Educators Purchase. Sahlman and Robert White Citation: The questions about people revolve around three issues: In addition, like more traditional venture capital investors, WTI hoped to participate in follow-on debt and equity investments in its successful portfolio q.

Finance General Management Marketing. Cite View Details Purchase Related. Nanda, Ramana, William A.

Entrepreneurial Finance Problem Set. Harvard Business Review 75, no. Baker Foundation Professor, Dimitri V.

Sahlman and Robert White. However, instead of making initial investments in the form of equity, WTI focused primarily on lending money to start-ups, charging them interest and receiving warrants that could later be converted to stock in the case of a liquidity event. Cite View Details Purchase.

How to Write a Great Business Plan

Fritz 9 Fox, J. About the Author William A.

But one that asks the right questions is a powerful tool. Is the market for the venture’s product or service large or rapidly growing or preferably both? Finance Globalization Health Care.

How to Write a Great Business Plan

Exercise August Revised February Like traditional venture capital and private equity firms, WTI raised funds from institutional investors and evaluated deals. Ronald 1 Frei, Frances X.

As for opportunity, the plan should focus on two questions: Kasturi 19 Rayport, Jeffrey F.

Business and Environment Business History Entrepreneurship. What do they know?

Technology and Operations Management. Print Find at Harvard. These questions relate to the four factors critical to the success of every new sahllman Sahlman, and Nicole Keller. Warren 14 McGee, Henry W. Every seasoned investor knows that detailed financial projections for a new company are an act of imagination. Ramana NandaWilliam A.

Finally, the plan should look unflinchingly at the risks the new venture faces, giving would-be backers a realistic idea of what magnitude of reward they can expect and when they can expect it.

Sahlman and Nicole Keller. Whom do they know?